Basics of instagram

 Instagram is all about visuals and has completely changed how brands connect with people. Studys have shown that 93% of buyers decide to purchase based on a product's visual appearance and how it is advertised.  This is where Instagram shines, offering tons of photo editing tools and filters that can help your customer. Nowadays, anyone with a smartphone can take and edit their own images without needing a professional photographer. 

There are lots of companies that take advantage of this like the company Tentstile, they make portable treehouses and use Instagram to show off their products in creative ways. Their feed is filled with gorgeous photos that make you want to get outside and explore. These images have real stopped power—they catch the eyes of followers and encourage them to engage with the brand. 

But it’s not just about photos. Instagram has evolved to include video content, opening up even more opportunities for their users to engagement. When the platform added the ability to upload videos in 2013, it quickly became a hit, with over 1.5 million videos shared within just a day! By 2016, Instagram allowed for longer videos, which helped users get more creative and keep people watching. Now, you can find all sorts of video formats on Instagram, including Reels and Stories. About 91% of active users say they watch videos on the platform every week, highlighting just how effective video content can be. 

Brands like Red Bull really understand how to usilize this. Their Instagram account is packed with thrilling extreme sports videos that showcase a lifestyle rather than just a product. This strategy not only entertains but also builds a community around shared interests and experiences. 

Don’t forget about captions! They’re just as important as the visuals. While you can write up to 2,200 characters, keeping it short—around 150 characters—usually works best to get people engaged. Good captions provide context and can really draw followers in. 

Instagram’s focus on visual content through stunning images, exciting videos, and engaging captions gives brands fantastic tools to connect with their audiences. When used effectively, these features can help businesses create an engaging online presence that resonates with customers and keeps them coming back for more.