n 2019, I was deeply passionate about the NFL, frequently discussing football and engaging with related content on Instagram. I enjoyed browsing memes about the game, which inspired me to create my own. However, I initially struggled to grow my presence on Instagram.
After several unsuccessful attempts with various pages, I discovered that highlight pages were the most effective for growing an audience with sports content. During the COVID-19 pandemic, when Instagram usage surged due to people spending more time at home, I focused on a highlight page that was beginning to gain traction. Through extensive trial and error, I developed a strategy that successfully grew my first major football page to approximately 22,000 followers. However, as my football commitments increased, I could not maintain consistency with the page, leading me to sell it after two to three years.
In 2022, with the introduction of Instagram Reels, I launched a second football page and leveraged the new feature to maximize growth. Despite posting numerous reels, the page grew to only about 14,000 followers before I sold it. The new owner eventually expanded it to 60,000 followers. Although I observed its growth, I chose to return to my initial interest in NFL memes and started a new NFL meme page, which continues to perform well.
Having managed multiple football pages, I decided to diversify by creating a basketball page. Utilizing my knowledge of Instagram's algorithm, I aimed to test my skills and quickly grow the page. I launched this new basketball page in October of the previous year and applied everything I had learned over the past five years. The page thrived, and I was able to successfully grow an additional page focused on Kyrie Irving. Encouraged by this success, I also developed several other sports pages, although they did not achieve the same level of success as my basketball page.
Throughout my experience managing numerous accounts, these are my favorite pages that I built from scratch and enjoyed running. My ultimate goal is to create an account for every sport and establish a brand similar to SportsCenter.
Wow, this is awesome! It’s amazing to hear how your passion for the NFL led you to create and grow multiple pages on Instagram. I love how you adapted to changes, like using Reels to boost your second page. It’s inspiring to see how you’ve learned from each experience and are now expanding into different sports. Drop the username of the Instagram pages and I'll be sure to go and give them a follow!
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