Snapchat stands out as a distinct platform designed for a younger demographic, offering brands an exciting opportunity to connect with their audience in a fun and light-hearted manner. Unlike other social media platforms that prioritize polished, high-quality content, Snapchat thrives on spontaneity and immediacy. The core of Snapchat lies in quick, enjoyable, and timely content. Brands can excel on this platform by embracing its casual vibe, posting regularly at optimal times, and crafting engaging stories.
Keep It Light and Brief
A key element of Snapchat is steering clear of perfection. The app’s primary users—mainly teenagers and college students—are there to capture spontaneous and enjoyable moments rather than meticulously arranged visuals. Brands should mirror this approach when sharing content. Instead of focusing on achieving high-quality images, the emphasis should be on delivering entertaining, relatable, and interactive posts. By showcasing the fun side of the brand and leveraging Snapchat’s creative features—like stickers, filters, and text overlays—brands can foster a personality that resonates with their audience.
Snapchat stories should be kept brief, ideally under two minutes, unless covering a significant event or engaging narrative. It is crucial to make the content concise and enjoyable while personalizing it by speaking directly to the camera. Users value this kind of interaction because it fosters a more genuine connection with the brand.
Share Frequently and at Optimal Moments
Consistency is essential on Snapchat, but timing is equally important. Since a large portion of Snapchat users are students, it’s wise to target posting times when they are free from academic commitments. This generally means sharing content before or after school hours, particularly in the evenings or late at night. According to Snapchat, the best times to post are between 10 p.m. and 1 a.m. on Fridays and Saturdays, when users are more likely to be in a relaxed and social atmosphere. Posting at these times increases the chances of the content reaching its target audience.
Craft a Captivating Story
Snapchat’s storytelling features provide an excellent platform for brands to weave intriguing narratives. A standout example of brand storytelling occurred during London Fashion Week when Burberry utilized Snapchat to narrate a heist-themed tale. By building suspense and incorporating a playful storyline, Burberry captivated its audience and created excitement around its new collection.
By implementing these strategies, brands can bolster their presence on Snapchat and forge meaningful connections with younger audiences.
The emphasis on keeping content light, spontaneous, and brief aligns perfectly with the platform's casual vibe. Posting at the best times and leveraging Snapchat's creative tools was important to highlight. The Burberry example adds a real world touch, showcasing how storytelling can elevate brand presence. Good stuff!
ReplyDeleteI enjoyed reading your blog and especially your comments on how posts should be fun and casual instead of "perfect". I think this is what sets snapchat apart and due to its main audience being teenagers, it is a good fit! I also enjoyed reading about your example of Burberry and their tactics to capture its audience!
ReplyDeleteI think this is a very relatable perspective on Snapchat, especially keeping it light and fun. This really captures the essence of Snapchat because of how fast paced Snapchat is compared to other platforms with a story feature.
ReplyDelete